GREEN BAY (WLUK) -- The Green Bay Packers are taking on an opponent off the field: cancer.
For the second year, the team is partnering with Bellin Health and the Vince Lombardi Cancer Foundation for the Packers Vs. Cancer campaign.
"Cancer continues to touch the lives of many in our community, and we're proud to team up with Bellin Health and the Vince Lombardi Cancer Foundation to show our support for the families and individuals that have been affected," said Packers president, Mark Murphy. "By increasing awareness and raising funds, we can ensure that more people get screened and have the resources they need to fight cancer."
The initiative will be highlighted at the Packers vs. 49ers game on Oct. 15 with a game giveaway flag.
On Tuesday, Packers linebacker, Blake Martinez, reminded fans how they can join the effort between now and the end of October.
Those shopping at the Packers Pro Shop can buy a Vince Lombardi cancer awareness hat, with $5 from each hat sale going to the Vince Lombardi Cancer Foundation. Each hat sale will also get a free 100 Seasons pin. Shoppers can also donate by adding $1 or more at the register.
Packers players will also bring the Packers Vs. Cancer initiative to local high schools. Players will be at Pulaski High School when the Red Raiders take on the Preble High School Hornets on Oct. 5. Rally towels and t-shirts will be for sale, with proceeds going to the Vince Lombardi Cancer Foundation.
The players will also visit local cancer patients and meeting with survivors throughout the season.