Packers, Microsoft join in tech venture in Titletown District

This rendering released by the Green Bay Packers shows the Titletown Tech incubator the organization is planning in partnership with Microsoft.

GREEN BAY, Wis. (WLUK) -- Microsoft is teaming with the Packers to launch a new tech incubator in the Titletown District called TitletownTech.

The new building will include an accelerator program, innovation labs, and a venture capital fund.

Green Bay Packers and Microsoft leaders describe their first meeting six months ago as love at first sight.

“As they were talking about what they wanted to do and we shared some ideas about what we wanted to do, it took about six seconds to realize Titletown was the perfect place for this match to come together,” said Brad Smith, Microsoft's president -- who grew up in Appleton.

Smith has been leading an initiative to advance technology and create jobs in six smaller markets across the country.

“Well I think this is an opportunity to bring two world class organizations together that have great complementary strengths, but a common commitment to the community,” said Smith.

Microsoft and the Packers will each pitch in $5 million dollars to Titletown Tech over the next 5 years.

Its accelerator program is designed to help entrepreneurs, while the innovation lab works with existing companies and educators to bring new products to market.

“Both of these approaches have proven successful in other markets,” said Ed Policy, the Packers Vice President and General Counsel. “Normally, you just see one or the other really employed. I don't know if we've ever seen them both under the same roof. That makes this kind of a unique program.”

Information on how entrepreneurs can possibly land a spot in TitletownTech will be coming in the next few weeks.

The Packers say the digital products developed will initially focus on digital media, sports, and entertainment.

“It also gives us the opportunity to use Lambeau Field as a little bit of a real life laboratory to test some of the products over there,” said Policy.

The goal is for TitletownTech to open next fall.

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