Lambeau Field brings in new bar and grab-and-go food option
GREEN BAY (WLUK) -- Like many stadiums across the NFL, Lambeau Field is looking to become more efficient and convenient when it comes to the fan experience.
That continues in the concourse with the Miller Lite Market and End Zone Bar's two-floor set up.
Kaukauna native, Sarah Ver Voort, is a fan of the new Miller Lite Market in the concourse behind section 100.
“I like it a lot. I thought it was really easy," Ver Voort said.
She says going in and purchasing things on her own was more efficient than a traditional vendor.
Packers officials say they have statistics to back up that fans love these grab-and-go options, and the numbers don't lie. Fans we caught up with were thrilled these new areas are here at Lambeau Field.
"It's got a lot of options," Ver Voort added. "Don't really have to go trekking all across the stadium to find what you're looking for, it's all kind of in there."
Above the Miller Lite Market is the Miller Lite End Zone Bar, a state of the art climate-controlled facility that can host around 400 people.
Packers Director of Public Affairs Aaron Popkey points to that as one of the reasons for bringing these new areas to Lambeau.
“It’s been a move that’s throughout entertainment venues around the country and really around the world," Popkey.
But it doesn't mean the face to face type vendors are going away.
"We have the more traditional concession stands that have the prepared food that's cooked there too," said Popkey. "So, fans who want the full experience from a grab and go or a dish that's a little more involved certainly have those opportunities as well."
Packer fan and Iowa native Dustin Fessler went inside the new bar after entering Lambeau. He's never seen anything like this at an entertainment venue.
"Never, never," Fessler said. "I feel it's going to get a little crazier later on with more people, but it's a nice atmosphere for sure."
Both of the spaces were added as part of the multi-year concourse renovation project and were funded by the most recent Packers stock sale.
