Lakeland College to be called Lakeland University

Image courtesy Lakeland College.

Lakeland College will be getting a new name later this year.

The college near Sheboygan announced that, as of July 1, it will be known as Lakeland University. The change also involves merging its seven academic divisions into three schools: a School of Business & Entrepreneurship; a School of Science, Technology & Education; and a School of Humanities and Fine Arts.

Meg Albrinck has been named provost of the university. Scott Niederjohn, a professor of business administration, will be dean of the School of Business & Entrepreneurship. Brian Fink, a professor of chemistry and physics, will be the dean of the School of Science, Technology & Education. The dean of the School of Humanities and Fine Arts has yet to be announced.

"As we mark the 60th anniversary of a major milestone in this institution's history, we're announcing a number of changes that will position Lakeland as a leader in higher education for decades to come," Lakeland president Dan Eck said in a news release. "This is more than just a name change. We are responding to student and employer needs and the wave of developments impacting higher education."

Other changes include:

  • Creation of a five-year bachelor's degree/MBA track for highly motivated, goal-oriented students interested in earning both degrees in a shorter time frame.
  • Creation of a management information systems bachelor's degree, which is pending approval by the Higher Learning Commission. It combines coursework from Lakeland's existing business administration and computer science majors for students looking for leadership roles in technology fields after graduation.
  • Expansion of the marketing major with the addition of four emphasis areas: sales management, retail management, digital marketing and graphic arts.
  • Additional real-world experiences for the hospitality management program. Students seeking jobs in hospitality will have opportunities for housekeeping, food and beverage work with Lakeland's partners, The Osthoff in Elkhart Lake, Destination Kohler and Blue Harbor Resort.
  • Creation of two new concentrations in the MBA program: Human resources management and supply chain management. The HR coursework fully aligns with the Society for Human Resource Management's (SHRM) HR Curriculum Guidebook and Templates, which were developed to define the minimum HR content areas that should be studied by HR students at the undergraduate and graduate levels.
  • Creation of a bachelor of fine arts degree in creative writing. The degree, which is pending approval by the Higher Learning Commission, is the only one of its kind in the state. It will prepare students for a variety of careers in the arts, but specifically creative writing, editing and publishing. Graduates will also be well positioned to seek advanced degrees.

College leaders say there are several reasons behind the name change. The college is already a university by industry definition, leaders say, as it offers graduate degrees and serves students at centers and satellite campuses in Chippewa Falls; Green Bay; Neenah; Madison; Milwaukee; Wisconsin Rapids; and Tokyo, Japan. Lakeland also believes the name change will help recruiting, especially overseas, clear up confusion with other area institutions such as Lakeshore Technical College, and benefit graduates by giving their degree more prestige.

Lakeland College was created in 1956. Prior to that, the school was known as Mission House College and Seminary since its founding in 1862.

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