GRAND CHUTE, Wis. (WLUK) -- In honor of the recent opening of the first Meijer store in the Fox Valley, a company with Neenah roots broke a Guinness World Record using thousands of rolls of toilet paper.
Kimberly-Clark set up shop inside Grand Chute's Meijer store Wednesday morning to create the tallest bath tissue pyramid.
Fourteen volunteers used 25,585 toilet paper rolls supplied by Kimberly-Clark to build the 14 feet and 3.75 inches tall pyramid in ten hours.
The pyramid weights 11,257 pounds, which is approximately two elephants. If the rolls were stacked on top of another, it would be 8,741 feet tall, three times taller than the world's tallest building.
The previous Guinness World Record was set in Brazil in 2012 with 23,821 toilet paper rolls, standing 13 feet and 5 inches tall.
The pyramid will remain on display through Thursday. Greener Vision Recycling will pick up the rolls and all will be recycled.
The monetary value of the rolls will be donated to St. Joseph's Food Pantry in Menasha.
The Michigan-based retailer opened its doors in Grand Chute last week.