Packers unveil plans for land near Lambeau Field

A rendering of the Titletown District in summer, looking west. (Image courtesy Green Bay Packers)

It’s a story FOX 11’s Robert Hornacek has been following since 2007.

And Thursday, the Green Bay Packers finally publicly unveiled their plans for the Titletown District. Those plans include a high-end hotel, Bellin Health Center and Hinterland Brewery and restaurant. The plans also call for a massive public plaza, which will include an ice-skating rink in the winter. There are also plans for high end townhomes.

The team is trying to appeal to more than just football fans.

"We really feel the timing is right for this effort," Packers president and CEO Mark Murphy said at a Thursday news conference announcing the specifics.

Murphy says the Packers will develop 34 acres of land west of Lambeau Field and turn it into a magnet to bring in visitors year-round.

"We see Titletown as an authentic, Wisconsin neighborhood that creates new amenities for the region while also offering a distinct living experience and opportunities to attract and retain people in this region."

The Packers released a video highlighting the project.

You'll notice in the center is large, 10-acre public plaza. The park-like area will include an ice-skating rink in the winter and other activities in the summer.

A large rock formation will be built in the center, designed to look like natural formations found in the Wisconsin Dells.

Anchoring the development are three Wisconsin-based companies.

Lodge Kohler will be a 150-room luxury hotel and spa run by Kohler Company. The hotel will include a restaurant with a panoramic view of Lambeau.

"We're honored to move forward with the building of Lodge Kohler and Titletown," said Herb Kohler, the company’s executive chairman.

Behind the hotel, a 30,000-square-foot sports medicine clinic from Bellin Health. The clinic will be home to the Packers’ team doctor. But others will also be able to use the clinic for training and sports-related medical care.

"It's an opportunity to get world-class care, the same care afforded to our beloved Green Bay Packers' players, right here in our own hometown," said George Kerwin, the president and CEO of Bellin Health.

Moving from its downtown Green Bay location to the corner of Ridge Road and Lombardi Avenue, Hinterland will build a restaurant and brewery that will feature tours and shopping.

"We never imagined that we'd be standing here today. It's very emotional to me but it's very exciting," said Bill Tressler of Hinterland.

The Packers are still working on the rest of the tenants.

The development will also include 30-50 two-bedroom townhouses facing Brookwood Drive, each with indoor parking and private patios backing up to the plaza.

After years of anticipation and planning, Murphy says the time has finally time for Titletown to come to life.

"All we've seen in the last year is knocking things down. It'll be fun to see Titletown start to rise from the ground and become a reality," he said.

The Packers will be submitting plans to Ashwaubenon village officials in the next couple of weeks. Once those plans are approved, the Packers say they hope to get going right away preparing the site for the development.

The Titletown District should be open in about two years.

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