ASHWAUBENON (WLUK) -- Christmas is 53 days away and big box stores are already rolling out the Black Friday deals.
Those not so subtle reminders, Christmas is coming, have made their way into stores.
If you talk to Mike Grant with J.C. Penney, in Ashwaubenon, he'll tell you Black Friday preps are already underway.
"We've been getting shipments for the last several weeks. We get three trucks a week and there... two of the three trucks a week is a full semi load and that's mostly Black Friday holiday merchandise," said Mike Grant, J.C. Penney general manager.
Holiday hiring, at this store, started a couple of weeks ago.
"We're about halfway there. Our plan was to hire about 45 people. We've hired about 25 so another 20 people. The 25 we hired, most of those are permanent hires. The next 20 will be temporary hires," Grant said.
While your mailbox might not have Black Friday ads just yet, stores like Shopko have already emailed Black Friday deals to its customers.
"Today we started with our online Black Friday early preview event. So if you go out there early to Shopko.com, there's a lot of Black Friday items available online only. That's, kind of, a sneak peek," said Jim DePaul, Shopko chief operations officer.
DePaul said the store will be in Black Friday mode over the next two weeks.
He also expects the shopping season to start early.
"Everything in the economy points to people willing to spend a little bit more," he said.
Shopko said it will be open Thanksgiving Day at 2 p.m. until Black Friday at 10 p.m.
As for shoppers, the National Retail Federation's survey said shoppers said they will spend an average of $1,007.24 during the holiday season this year, up 4.1 percent from the $967.13 they said they would spend last year.