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Kwik Trip sponsoring Lambeau Field gate

A rendering of the future Kwik Trip Gate at Lambeau Field is displayed May 15, 2018. (WLUK/Tim Flanigan)

GREEN BAY (WLUK) -- A gate on the northwest side of Lambeau Field will have a new name this football season.

Kwik Trip is the new sponsor of what had been called the Verizon Gate. The company's "multi-year" sponsorship also includes Kwik Trip providing its Café Karuba as the official coffee of the stadium and the Packers. Café Karuba coffee and hot chocolate will be sold at Lambeau Field concession stands and on the stadium's premium seating levels. It will also be catered at Lambeau Field events.

“We are pleased to build upon and expand our partnership with Kwik Trip, a highly-respected Wisconsin organization that shares our commitment to the community and dedication to providing outstanding service,” Packers President/CEO Mark Murphy said in a news release. “Kwik Trip is a favorite of many in our area, and we are looking forward to working together to continue serving fans, visitors and travelers alike.”

“We are thrilled to expand our partnership with the Green Bay Packers to include our Café Karuba Coffee and Hot Chocolate brand as well as our new Kwik Rewards loyalty platform,” Mark Meisner, Kwik Trip Director of Marketing and Advertising, said in a news release. “The Packers are an iconic brand with an emotionally super-charged fan base. Kwik Rewards will provide Packers fans with even greater in-store savings along with opportunities to win tickets, merchandise, gift cards and Packers gameday experiences throughout the year.”

Kwik Trip is also sponsoring the Instant Win Tower, which is part of the traveling Lambeau Field Live exhibit commemorating the Packers' 100th season.

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