OSHKOSH - Dozens of jobs are being added in the Fox Valley.
Wisconsin-based Generac is expanding its workforce.
It will be holding a job fair in Oshkosh Thursday
The company says demand due to recent storms has many people planning ahead.
The Milwaukee-area manufacturer has several plants around the state, including Oshkosh.
The company also owns Magnum Power Products in Berlin.
Officials say both facilities will soon ramp up production due to increased demand.
"After the outage subsides and homeowners think about what they went through and what they want to prepare for in the future, that's when they start considering a more permanent solution like a permanently installed home standby generator," said Art Aiello, public relations manager.
It's that kind of thinking that is fueling growth for Generac in their residential and industrial divisions. An expansion that will lead to 100 new jobs in the state.
About half of the 100 jobs will be spread throughout the plant in Oshkosh and Magnum Power Products in Berlin.
Company officials say storms like Hurricane Sandy in 2012 have many people thinking about being proactive.
"The thing about backup power is that it would keep them up and running, so it's more than an insurance policy," said Marketing Director Rich Thompson.
Most of the jobs in the Fox Valley will be engineering and operations. Aiello says having the job fair in Oshkosh will tap into the trained workers soon to be laid off from Oshkosh Corporation.
"Certainly we are expecting folks affected by those layoffs to turn to us because these are professional, technical positions," said Aiello.
At a company powering solutions in an area of growing demand.