PLYMOUTH, Wis. (AP) - The city of Plymouth wants to officially claim the title "World's Cheese Capital" and use it in its marketing and tourism materials.
But officials say someone else already has the trademark on a similar phrase.
Plymouth is home to Sargento, Sartori, Masters Gallery and a Great Lakes Cheese "cut and wrap" facility.
The Sheboygan Press Media reported that in the 1940s and 1950s, the city used the slogan on billboards near the entrance to town.
Redevelopment Authority Chairman Lee Gentine said: "Our feeling is that it's something that Plymouth has used for many, many years, but we've just let it die on the vine. I think our goal from a community standpoint is to reresurrect that and try to make that particular slogan ours as a reason to create Plymouth as a destination."
But documents from the Wisconsin Secretary of State's Office show the phrase "Cheese Capital of the World" is registered to Language Links LLC out of Green Bay and Denmark, Wisconsin. That company's owner, Tom Wall, also runs Dairy Interactive. He calls himself the "Dairy Coach" on his website and sells instructional materials to help dairy farmers manage their operations.
Wall said he plans on using the phrase, and others, in his own marketing materials, and he doesn't plan to give it up.