The police department investigation on this case began more than three years ago in November of 2010 when the town passed an ordinance regulating the sale of synthetic marijuana.
At that time, four stores were selling the product, including Hooyman's store, Eldorado's Adult Party Store, located at 2545 S. Memorial Drive. All four stores were notified of the ordinance and told they could no longer sell the product.
Police checked the stores again in March of 2011 and three were found to be still selling the products. Citations were issued and over the next few years, police continued to receive complaints of Hooyman's store still selling the product.
Search warrants were served at the store in June 2011. Officers recovered more than 600 packages of synthetic marijuana with a retail value of $31,000.
Hooyman told investigators he thought it was legal to sell the stuff and he was only allowing adults to purchase the products.
He told investigators he would stop selling it, however he continued to sell into December of 2011.
Police served another search warrant at another one of his stores, Intimate Lingerie in Grand Chute, and found more synthetic marijuana being sold.