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Gander Outdoors opens at former Gander Mountain site in Grand Chute

Gander Outdoors store in Grand Chute (Photo courtesy Camping World Holdings)

GRAND CHUTE (WLUK) -- The former Gander Mountain store in Grand Chute has reopened.

Now called Gander Outdoors, the store at 535 N. Westhill Blvd. is one of 10 sites the chain plans to open around Wisconsin.

A grand opening event is set to being at 9 a.m. Saturday. The day's activities include opportunities for children to paint fishing lures from 11 a.m.-2 p.m. and build duck calls from 1-3 p.m. Gift card drawings will be held throughout the day, as well, and customers will have the opportunity to speak with experts on outdoor activities such as fishing, hunting and boating.

Marcus Lemonis of the CNBC show "The Profit" bought Gander Mountain assets in bankruptcy court last year and is beginning to reopen many of the stores. Gander Outdoors is now owned by Camping World Holdings, of which Lemonis is chairman.

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