APPLETON - You may be able to help Appleton police, after $16,000 in merchandise was stolen from a bike shop. Police say Chain Reaction Cyclery on North Superior Street was broken into late Tuesday night or early Wednesday morning.
Thursday was business as usual at Chain Reaction Cyclery, but employees are still feeling pretty upset.
"To have somebody feel that they can waltz in here, break our glass, you know, take what we work really hard to do and feel entitled to it, is really frustrating," said Owner Niki Gelhaar.
She told FOX 11 an employee discovered the break in Wednesday morning.
"They busted down quarter inch glass through our front door," Gelhaar explained.
The burglar or burglars made off with seven Fuji bicycles and one Surly brand bike. Items like clothes, pedals and computers are also missing.
Gelhaar told us the shop has insurance, but cleanup has been tough.
"There was so much glass, because they tracked it through our whole store," she explained.
Appleton Police Captain Todd Freeman told us thefts like this happen occasionally, but usually on a smaller scale.
"This amount of cycling equipment is unusual. That's a lot of bikes. It took a little bit of work to load out all the bikes, plus the other things that were taken," Freeman explained.
Investigators can track the bikes by serial numbers. So they've have asked area pawn shops and other bicycle stores to be on the look out for the stolen property.
"Working to get word out to the second-hand market in the event the bikes are attempted to be sold or otherwise disposed of," Freeman explained.
Gelhaar is asking people to keep an eye on social media and websites like Craigslist as well. She told us so far they haven't heard anything, but said customers, friends and neighbors are being very supportive.
"It's been really, really nice, a breath of fresh air to see that people actually care about us and just stop in to make sure we're okay," she said.
Gelhaar said the store did not have a security camera, but will get one now.
Anyone with information is asked to call Sgt. Rabas at (920) 832-5500. Anonymous tips can also be sent via text message with the keyword APDTIPS to 274637.