Political scientist Richard Matland says that's likely a smart move given the tight race against Republican Gov. Scott Walker. Matland says that while Democrats like to say Walker has "a woman problem," Burke has "a man problem."
He says men who might once have voted Democrat as part of labor unions have gravitated in recent years to the GOP.
Matland says Burke touting her business experience at Trek Bicycle Corp. could alleviate concerns among some swing voters who might otherwise see her as too liberal.
Recent polls show Burke locked in a dead heat with Walker.