OSHKOSH - Businesses in downtown Ohskosh are hoping you'll stop by and take a "peep" into their store.
More than dozen businesses are showing off some tasty looking window displays that are all made out of the marshmallow peeps for the city's second-annual "Peep Show" event.
The big unveiling was Saturday night.
People could check out all kinds of creative displays and vote for their favorite in the "Peeples" choice award.
Reimers Jewelers took home this year's trophy.
They took inspiration from a famous Beetle's album and call their display "Sergeant Peeper's Lonely Hearts Club Band."
The store says it's a fun way to bring in business.
"The dollars that are spent downtown stay downtown. They stay within our community. So, I think things like this really let people know that we are family friendly and there are events going on downtown and to support your community," said Paul Wagner of Reimers Jewelry.
The displays will be up for a few weeks ahead of Easter.