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      Historical Mail Pouch chewing tobacco sign in Appleton restored

      By Will Weider
      By Will Weider

      APPLETON - A surprise discovery is breathing new life into an old sign in downtown Appleton.

      Will Weider and his wife bought the Conkey's Bookstore building back in February. Soon after, renovations began to transform the place into their new home.

      On one of the walls, hidden behind plaster was a hand-painted ad for Mail Pouch chewing tobacco.

      The Weiders have decided to incorporate this piece of history into their renovation plans.

      FOX 11's Pauleen Le spent the morning with the owners to learn more about it.