State to film tourism ads with coach Bo Ryan

MADISON, Wis. (AP) – The state Department of Tourism is going to be filming a commercial with University of Wisconsin basketball coach Bo Ryan.

It will be directed by David and Jerry Zucker and Jim Abrahams. They also handled previous tourism commercials spoofing their movie “Airplane,” with actor Robert Hays and Kareem Abdul-Jabbar.

Zucker also directed a previous tourism ad with Green Bay Packers wide receiver Jordy Nelson.

More details about the commercial are expected to be released Wednesday at a news conference.

The commercial featuring Ryan will air in the summer of 2015.

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