NEW YORK (AP) — American palates have changed considerably over the years, but is the country ready for cappuccino-flavored Lay’s?
Frito-Lay, the snack division of PepsiCo Inc., will announce on Wednesday the coffee-flavored chips as one of the four finalists for its second annual “Do Us a Flavor” contest in the U.S., which gives people a chance to create a new potato chip that is sold nationally and win $1 million. The other three finalists are Cheddar Bacon Mac & Cheese, Mango Salsa and Wasabi Ginger.
Frito-Lay says the four flavors are expected to start hitting shelves in late July. People will then be able to vote online for their favorite through Oct. 18.
The promotional stunt is intended to boost customer engagement online and send fans to stores in search of the flavors.