APPLETON – Music lovers, take note: a late-summer music festival in Appleton is getting bigger.
Mile of Music organizers say the festival will more than double in size from its first run last year.
“Twice as many bands twice as many performances, lots more great venues,” said co-founder and headline singer Cory Chisel.
Many of them up-and-coming bands you may not have heard of. Chisel says that’s just what they want fans to experience.
“Come to Appleton to see the emerging, great some of it undiscovered talent.”
Some say they can’t wait to see the more than 200 artists and 600 shows planned for this year.
“Just like the different types of artists and the original music and the fact that this is what the festival promotes is original artists is fantastic,” said Ashley Gill of Appleton.
Lawrence University’s Memorial Chapel will once again be one of the venues where the headline acts will play, but as was the case with last year’s inaugural festival, Appleton’s downtown bars will also see plenty of action.
“I had two acts last year on Friday night and it was great,” said Tony Mueller, owner of Wooden Nickel.
The Wooden Nickel is just one of 60 venues for performances this year. And Mueller says the festival is welcome revenue for the downtown.
“It was a big boost, it was like a mini-Octoberfest.”
“Part of the fun is taking really high-level talent and packing them into these tiny places that are these little treasures that we have,” said Chisel.
This year it won’t just be on College Avenue. But will also feature venues down by the riverfront.
And music from folk to funk will be spread throughout all of them. And Chisel thinks the expanded festival will draw far more visitors than the 15,000 who came last year.
“I think this year it’s going to be a real surprise, the excitement is definitely growing.”
The Mile of Music kicks off with an opening concert on Wednesday August 6. It runs through Sunday August 10.