ASHWAUBENON – If you plan on watching the Super Bowl this weekend, be on the lookout, you might see someone you know.
“We were contacted through the Packers on this opportunity back in November about the possibility of doing a national TV commercial. We had no idea that it was a Super Bowl commercial,” said Brad Taylor, information coordinator with Ashwaubenon Schools.
It’s called “Going all the Way” and it’s about a young football player who catches the ball after a fumble and just keeps running.
The main actor in the commercial isn’t from Green Bay but around 30 Ashwaubenon middle school students along with their parents are featured in the commercial.
The opening scene shows a youth football game held at Ashwaubenon High School.
Coca-Cola says it wanted to celebrate the village.
“The story, I think, deserved that level of authenticity rather than bringing in lots of actors who had nothing to do with this neighborhood,” said Jake Scott, director of the commercial.
The commercial ends with the player inside Lambeau Field.
“It was really a neat for Coca-Cola to tie in the story here with the Packers and really how the community is such a unique place here in Green Bay,” said Lisa Nortman, partnerships services coordinator with the Green Bay Packers.
Last year’s Super Bowl brought in 108 million viewers and this year the viewers of Super Bowl XLVII will see a 60 second ad highlighting Ashwaubenon and Green Bay.
“They’re excited, very excited for it to be airing during one of the most watched TV events,” Taylor said.
Some might say Super Bowl ads are just as exciting as the game and on Sunday, you can catch the commercial during the second half.
Watch the full commercial below:
Watch a behind the scenes look at the commercial: