Station History

FOX 11/CW 14/LIN Digital logos

WLUK-TV has been a part of life in Northeast Wisconsin for more than 50 years.

Today, FOX 11 and CW14 are home to some of the area’s most popular shows, including American Idol, The Simpsons, Jeopardy!, Wheel of Fortune, Live with Kelly and Michael, Arrow, and sports programming such as the NFL, Major League Baseball, NASCAR and the Bowl Championship Series.

FOX 11 produces six hours of local news daily, including Good Day Wisconsin, FOX 11 News at Five, and FOX 11 News at Nine. Other local programming includes the FOX 11 Living with Amy, The Golden Apple Awards, FOX 11 Packers Family Night, the Training Camp Report, Inside the Huddle, and High School Game Time.

WLUK – TV’s first broadcast was September 10, 1954 – but things were a little different back then.

WMAM Radio started the station, with the call letters WMBV, standing for “Marinette-Bay-Valley.” The studios were in Marinette. In the mid-1950s, television licenses were spread out among the region – one each in Green Bay, Appleton and Marinette.

Originally, WMBV was an NBC affiliate, but switched to ABC in 1959.

By 1960, WMBV would change its call letters to the now-familiar WLUK (with an image of “Lady Luck” as a promotional icon), moving its offices to Green Bay. The current studios on Highland (now Lombardi) Avenue opened in 1966.

In July, 1982, the network affiliations switched again, WLUK picking up the NBC affiliation for a second time.

In 1995, the fledgling FOX network purchased the rights to the NFL’s NFC contract – and therefore most of the Green Bay Packers games. With a desire to get the games on a VHF frequency (something which mattered more before the expansion of cable and satellite), WLUK was purchased and affiliation switched from NBC to FOX.

LIN Media purchased WLUK FOX 11 in November, 2005, and WCWF CW14 in May of 2011.

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